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Deals & Exits

Elon Musk buys Twitter for $44B, then guts it

The world's richest man closes his on-again, off-again acquisition and immediately begins a radical, chaotic restructuring of the social platform.

By Deals & Exits October 27, 2022 1 min read
Elon Musk buys Twitter for $44B, then guts it
Twitter's San Francisco headquarters. Photo: Wikimedia Commons.

Elon Musk completed his $44 billion acquisition of Twitter, ending a months-long saga that had veered from surprise bid to attempted withdrawal to the eve of a Delaware trial. He walked into headquarters carrying a sink and, within days, fired the CEO, CFO, and top legal executives.

What followed was the most aggressive restructuring in modern social-media history. Musk cut roughly three-quarters of the workforce, overhauled verification into the paid Twitter Blue, and reinstated previously banned accounts, testing advertisers' tolerance and the platform's stability simultaneously.

The deal was also a leveraged-finance event: banks committed roughly $13 billion in debt that they were subsequently unable to sell down, leaving the acquisition among the most fraught buyout financings of the era. Musk would later rebrand the company X and fold it into his broader corporate empire.

For the startup world, the takeover was a live demonstration of a thesis Musk would carry into xAI and beyond: that a lean headcount and a willingness to break things could, for better or worse, run a platform at a fraction of its prior cost.

Primary sources & further reading

  1. SEC — Musk / Twitter Schedule 13D filings
  2. Reuters — Musk completes Twitter takeover
#social media#Elon Musk#Twitter#M&A

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